World-beating rugby coach Steve Hansen today declared leading real estate company Ray White New Zealand ‘A Name to Trust’.
Steve put his name to Ray White at the launch of a new campaign shining a light on how the company has gone about raising its customer satisfaction score to become the most recommended real estate brand across New Zealand and Australia.
The bold new advertising campaign, ‘A Name to Trust’ highlights the company’s emphasis on better serving its customers.
Steve’s image is used throughout to carry a series of powerful statements that underline the business’s commitment, while a companion video showcases the ways in which Ray White agents are encouraged to go the extra mile.
Explaining his involvement, Steve Hansen said, “Ray White genuinely want to improve themselves. They don’t want to just sell houses; they want to make the whole experience better for both the seller and the buyer. So it’s not just about the end result but the process. Which is exactly how we’ve modelled our coaching and our team.”
“We’ve instilled in our people a firm set of values and an expectation that they base their decision making around the client,” continued Ray White NZ Chief Executive, Carey Smith.
“Our agents know this is what we demand of them. To be a Ray White member is to be effective, reliable, honest and to faithfully represent our clients’ wishes. We put our name to that.”
Ray White aligns every transaction to a satisfaction score through the NPS customer monitor program.
The business currently stands as the most recommended real estate brand in Australasia, with over 95,000 customers scoring its agents a 10 out of 10 for customer service.
The company continues to expand its operations and has grown to 172 offices across New Zealand and over 1000 offices internationally across 10 countries.
Steve Hansen has been a brand ambassador for Ray White since 2016. ‘A Name To Trust’ cements their relationship in the year Steve leads his team to defend their world champions title in Japan.
The ‘A Name to Trust’ campaign will be rolled out across the country via social media, digital display ads, billboards, print, radio and cinema advertising.