The Ray White Group first produced a news app in early 2012 which was applied as a smartphone application which enables members of the public and those who subscribe to receive instant updates on current news and events, CEO Comments, Ray White offices and also links to property listings. The original iPhone version has over 2,000 subscribers and now with the release of the Android version, Ray White anticipates a continued increase of subscribers.
Keith Ashkettle, head of Ray White New Zealand technology, said the growth of the Android market, particularly in New Zealand, has meant that many applications have no choice but to support both platforms. “Our news app has been extremely popular given we have commentary from our New Zealand Chief Executive, Carey Smith, and also items of interest including market conditions, network movements and other events being released in individual story format on our Ray White News Application.”
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