The Ray White Group in New Zealand has released a specialised Chinese Marketing Toolkit which is available for all members as part of the acknowledgement of the growing increase in Chinese buyers and sellers throughout New Zealand. The toolkit has contributions from the BNZ, Statistics New Zealand, Juwai.com and Brian White, the Chairman of the Ray White Group.
Within the Chinese Marketing Toolkit the BNZ survey suggests that Chinese buyers were the second largest group of overseas investors to New Zealand, accounting for 20% of growing sales registered to overseas buyers. Other media reports show that New Zealand is rapidly becoming one of the top destinations for Chinese people looking to buy properties overseas as quoted by Fairfax New Zealand News.
With the release of the Toolkit, Brian White, Chairman of the Ray White Group, said that Ray White is committed to the ‘Asia Century’ and recognises the importance of increasing integration between the economies of New Zealand and Asia.
The breakdown of the Chinese population in New Zealand shows that 61% live in Auckland and over 90% live in the major cities of New Zealand, including Auckland, Wellington, Christchurch, Dunedin and Hamilton. Chinese (including Yue Chinese and Mandarin) is now the third most spoken language in New Zealand. Mandarin showed one of the biggest increases in New Zealand’s top 38 languages – growing to 52,263 residents speaking Mandarin Chinese at home (with an additional 44,625 peaking Yue Chinese followed by a further 42,753 peaking other Chinese dialects). Other interesting facts include that 64% of Chinese who reside in New Zealand own their own property and that the average age of a Chinese person in New Zealand is 35.
Along with the release of the Chinese Marketing Toolkit, Ray White have also announced the multi-lingual desk team which is led by Sen Wang who co-ordinates the promotion between New Zealand and Asia together with the new Ray White Asian headquarters led by Marcus Ng with offices in Beijing, Hong Kong, Malaysia, South Korea and Singapore which will be opened later in 2014.
Ray White New Zealand are proud to have 138 Chinese members on staff – 133 of whom speak Mandarin.
For more information relating to the promotion and sale of New Zealand property to the Asian market please click here to contact Ray White New Zealand
.