Ray White has long been acknowledged as a first mover with technology and this is again the case with the second release of 135 local community based office websites.
In the first release Ray White was a leader in having each office integrate their property listings on a local site and this has been further enhanced this week as every office has released the new version of their local website. This enables each office to relate to their local communities through their own property marketing. The front page of each site reflects the area each office operates in and the listings of that office are displayed in a full gallery with integrated mapping, community information and school zones. In addition to this, the websites have the ability for floor plans that give an actual view of the room from where the floor plan is taken.
School zoning and local community information is a first for any property website in New Zealand. School zoning gives information such as the distance from the property, identifies what school zone each property is in and also details surrounding schools near the property. Community information is provided for each and every listing and details the social and economic makeup of the area, including graphs comparing information of the immediate neighbourhood, the local area and New Zealand and a whole. There is also statistics on the rental averages and the expected returns.
Ray White has approximately 14,500 properties entrusted through their office network.
The office website release is the first of a number of website releases to come during May, with raywhite.co.nz due for release towards the end of May.
The following websites are a good example of the local content that each office is providing. Please click here to see Ray White Hamilton, Ray White Kingsland, Ray White Stoke and Ray White Invercargill websites.
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