Ray White New Zealand is pleased to announce the launch of their new version of their national website www.raywhite.co.nz. The website represents the latest in integrated technology and property marketing. Many of the features that are available within the website are industry firsts which will assist property sellers in ensuring that their property is displayed at its very best.
The front page of the site provides easy navigation throughout New Zealand and is broken up into regional areas. The search function is enabled through any word, sentence or property ID number and this includes Find an Agent. The advanced search function is enabled through all divisions of properties for sale together with properties for rent by region, city and suburb. The number of bedrooms and also price will return a user-friendly search.
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Within the individual property display the site opens up to having a slide show or a gallery photo selection. The description of the property is linked with features and open homes, which can be added to the majority of electronic calendars. Floor plans, video tours and location maps all sit within the individual property page; while one of the new areas that have been introduced for each property is community information which provides a summary of social and economic data for each area in comparison to a city and New Zealand. This includes information about occupation, age distribution, household income and the number of residents per property. Another feature which are available for each property is local school zoning. This is shown on a map where the property is located and then each school in green returns the user the zone of that school and also other schools located close to the property but however are not in zone. This is a first for any real estate company to deliver such rich information for the user. In additional the site offers automatic real time translation in 51 different languages.
Keith Ashkettle, head of Ray White New Zealand technology, said “The site development has been in progress for close to 12 months and we have worked with property owners, salespeople and business owners to ensure that each of the stakeholders in our website are served with the greatest outcome to enhance the user experience on our site.”
Carey Smith, Chief Executive of Ray White New Zealand, commented that the Group has always had a strong emphasis on technology. “The delivery of the new national website together with our local websites is a demonstration of our commitment to online marketing. The applications that we have within our website allow the user to build up a lot of information, not only about the property but also the community. We understand that buying a property is one of the, if not the biggest, commitments that people make and also when they come to realise the sale of that property, that they also want to be giving the benefits of the area as well.”
The Ray White NZ national website currently has 14,400 properties available for sale or for rent. The Group has recently enabled 136 local websites which are built on local community information. The national and local websites are enhanced by our Group’s online presence through Trade Me Property, realestate.co.nz and raywhite.com.