Your Marketing Team

We’re here to help our 170+ offices across New Zealand and sell more residential, commercial & rural property and deliver an exceptional customer experience, every time.

14 in-house experts – Unique marketing ordering system.


Another property sold by Ray White

Win Listings

  • Deliver local area marketing campaigns to help our agents and offices profile themselves in their communities.
  • Manage over 5,000 property marketing templates to help our members produce outstanding marketing campaigns for
    their clients.
  • Run marketing masterclass sessions 
  • Work closely with our digital team and tech teams on new products and initiatives.
  • Support our events team to deliver 20+ events a year.

Win Awards

– 2016/2017 REB Network of the Year.
– 2015 EY Family Business of the Year.
– AREA Brand campaign of the year 2016


  • Voted by New Zealanders Reader’s Digest Quality Service Award 2017
  • Voted by New Zealanders Reader’s Digest Trusted Brand 2014, 2015

Win Loyalty

Help our offices and agents win and keep loyal customers as well as build their businesses with industry-leading customer satisfaction, after sales and community engagement programmes.

Provide expert assistance on dealing with complaints and compliments.

Our Marketing Strategy

Marketing and sales are joined at the hip! While conversion is in the hands of the direct participant, we are fortunate to already have strong brand awareness! Ray White is on the consideration list for every agent, principal, vendor and landlord – and it’s the marketing team’s job to make that happen! 

Ray White will provide you with the creative assets that enhance recruitment and retention and provide you with the right marketing tools. In turn, you will generate more leads and convert more opportunity resulting in success and profitability. 

Our collective vision is to be the respected growth lever for the Ray White Group, resulting in more people, more offices to drive better outcomes for all stakeholders. 

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Growth

We’ve created a platform upon which
we can genuinely innovate for tomorrow.

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With an ambitious 2019-20 roadmap that is built upon the following core anchors:

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Talent & Leadership

Specialised development
of high performing teams.

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Attract the best talent and develop your team

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Customer Experience

We support our business owners so
they become famous for giving great
customer experiences.

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High-standard customer service can win your clients’ hearts and make you recognizable within your target group.

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Digital

Bespoke data products that extend the competitive advantage of our network.

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Our in-house software
development team.
Focus on data, insight
and automation.

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Information Technology

World-class digital service centred around real estate.

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The
digital landscape is evolving and we ensure our businesses
have the support required to harness and adapt to change.

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One System

The One System is a mature platform that has evolved over ten years with improved security updates and multi-million dollar investment

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This connected suite of real estate applications is the bedrock of improved client communication,
internal productivity advantages and reporting tools.

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Marketing

Deliver local area marketing campaigns to help our agents and offices profile themselves in their communities.

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We produce innovative original
content for our agents each month.

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Profit

No other franchisor has a team dedicated to your financial health and prosperity.

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Tailored reports showing profit by channel (sales, principal and property management) along with
profit by each sales agent.

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Property Management

Dedicated coaching for business leadership in property
management.

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Ray White now manages over 150,000 properties globally. We are aware of the importance this delivers to our owners.

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Concierge

Concierge’s mission is to continually stay ahead of the industry to deliver noticeably superior service to existing and future clients.

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We communicate with 305,000 existing and future clients a year on behalf of our principals, agents,
property managers and brokers

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Franchise Opportunities

Franchise opportunities are available across the Ray White New Zealand network for people seeking a challenging yet rewarding career

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Ray White is committed to providing leading-edge technology and proven business strategies that have secured its ongoing success as a market leader.

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Loan Market

Our goal is to deliver tailored solutions to customers (and their families) that allow business owners and agents to add value beyond the real estate ‘transaction’.

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We’ve been helping New Zealanders find the right loan from the largest panel of New Zealand’s leading banks and lenders.

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