Introducing

James Alexander

Licensee Salesperson & Auctioneer
Ray White Bream Bay

Who is James Alexander?

You may have seen James around driving his yellow Jeep.

If you have ever had the pleasure of meeting James, you'll quickly understand what separates James from others.

His charisma, enthusiasm, quick wit and upbeat nature are a winning combination. Born in the East of London, you could say it’s in his DNA.

James has been in sales his entire life, for over 33 years, since he was 15 in fact and he’s very good at it. His real estate career began back in 2007 in the face of a recession. Arguably the hardest time to start a career in real estate. On reflection, he says, "It was the best time to start. You had to be tenacious, innovative and think outside the square”

It's that positive can-do attitude that made him rise to become one of the top agents in Bream Bay over his 7-year tenure (2007 - 2014). 

In 2014, lured by the mountain biking explosion, he moved to action-packed Rotorua and started all over again. Within 5 years he again became one of the top agents in Town and was awarded top salesperson for Ray White Rotorua, along with other awards for community involvement and the prestigious "Elite" badge only a select few in the Ray White Group internationally achieve.

James has incredible ability to connect and engage with all walks of life. His down to earth manner is his trademark.

James is also a vibrant Auctioneer. It's his passion, and it shows. James thrives on the pressure to perform and he delivers; renowned in the area for setting record street prices time after time. 

If you’re looking for an experienced salesperson that walks the talk, then watch how he works. View his videos to see how he presents someone’s most valuable asset in a way like no other, and observe one of his Auctions, in person or online, see how he does it with your own eyes. 

Backed a brand with over 115 years of experience. James’ infectious energy, humble nature, experience and expertise is an unbeatable combination. 

If you want the best in the business, call James. You'll be glad you did. 021 878 178

Ray White Bream Bay & Waipu

AWARDS

  • Overall Salesperson of the year Ray White Bream Bay & Waipu2024
  • Auction Marketer of the Year Ray White Bream Bay & Waipu 2024
  • Overall Sales Person of the Year Ray White Bream Bay & Waipu 2022/2023
  • Auction Marketer of the year 2022/2023
  • Ray White Premier Performer 2022/2023
  • Ray White Elite Performer 2021/2022
  • Salesperson of the Year - First 2021/2022
  • Auction Marketer of the Year 2021/2022
  • Supreme Service Award 2021/2022
  • Ray White Premier Performer 2021/2022
  • Auction Marketer of the Year 2020/2021
  • Salesperson of the Year - Second 2020/2021

Ray White New Zealand


Thinking of selling? Want to know how much your home is worth?

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Testimonials

298 Cove Road
Waipu
Angela

James was very good to talk to and answered all my questions, putting me at ease. He was very supportive throughout the whole process.

9 Wai Place
One Tree Point
Leonard

We found James an absolute pleasure to buy 9 Wai Place OTP through. He is so professional even when he showed us through for the final inspection checking things making sure we were 100% happy which we are can’t get any better than James thank you Len & Judy.

34 Waipu Caves Estate Drive
Waipu
Craig

James did an amazing job with the marketing and listing and closing the deal

15 Miami Place
One Tree Point
Louie

Very motivated and professional, easy to deal with and lots of fun as well. Awesome result in a short period of time.

9 Wai Place
One Tree Point
Sally and Shura

We chose James who we had a previous contact with a few years ago. He put us at ease with the process of selling the house and explained it in a very positive and friendly manner. He brought the whole team around to view the house for their feedback as to what they each thought the value of the house was. While our house was built to what we wanted, ie a three bed one bathroom brick and tile house, and not a four bedroom two bathroom, he acknowledged a point of difference being our tropical garden. While it didn't sell at auction he promoted it in excellent fashion through the selling process to a successful conclusion. We couldn't have wished for more. Top marks for a top guy.

34 Waipu Caves Estate Drive
Waipu
Deborah

Great to deal with, great sense of humour

5 Te Piriti Road
One Tree Point
Robin and Judy

James went out of his way to provide us the best possible property purchase experience. He was there to help with some build quality issues after the documents were signed. He didn’t have to but he did. That’s the mark of a true professional. We would most definitely recommend James to anybody looking for a real estate sales person with integrity. Well done James.

0 Halifax Drive
Waipu
Karen

He has been pleasant and responsive throughout and was quickly successful in securing a buyer for my section.

74b Waipu Caves Estate Drive
Waipu
Adam

Genuine good guy and got the sale for us in a good time, albeit for a lower price than we wanted (due to the market) but he managed the process well.

11 Ferry Road
Waipu
Jane

James worked hard to close the deal and his after sales service, when we had an issue, was exceptional .

111 Millennium Way
Waipu
Ernst

Good to deal with and helpful

42 Mountfield Road
Waipu
Bronwyn

James was very friendly professional and understanding.

111 Millennium Way
Waipu
Gordon

Through a challenging market period James remained positive and provided weekly updates. We finished with 2 competing offers which was well handled by James. We obtained a satisfactory price and felt well served by James and Ashleigh. We have sold many properties over the years and would say we were well served.

287 Massey Road
Waipu
Gordon

Great service

33 Shoemaker Road
Waipu
Gail

The video James and Ashleigh did for advertising was so unique friends all over commented on it

5a Doctors Hill Road
Ruakaka
Aleisha

James came through on his promise to get our house sold in six weeks, he followed up with potential buyers and got the job done, he was really pleasant to deal with, marketing was excellent.

107 Bream Bay Drive
Ruakaka
Chris

James made the selling process smooth and easy. Communication was great. His creative marketing skills proved very successful.

5a Doctors Hill Road
Ruakaka
Shaun

James is the perfect blend of professional and personal. He is a gifted sales man who takes the time to truly hear your needs and do his best to make it happen.

27 St Michael Crescent
One Tree Point
Denise Webb

Great guy, does his job well

287 Massey Road
Waipu
Dana

James sold my beautiful property for me. It is a special place and reluctant to sell but decided to try the market with James. He worked relentlessly to achieve the best outcome possible in the current market.

3 Poaka Place
One Tree Point
Tony

Friendly, with a warm and easy personality to talk to ..highly recommended by friends who had listed previously with him. Also had attended an earlier open home listed by James who had bothered to find out our thoughts on the property with a quick chat when we were leaving. This was followed up later with an email too. all expectations met and exceeded.

21b South Road
Waipu
Hayden

Excellent workmanship, great sense of humour, reliable and efficient. A classy and professional businessman.

28 Kapiakauri Road
One Tree Point
Louise

He was very pleasant and helpful

6 Olney Court
One Tree Point
Sue

A breath of fresh. He has excellent communication skills, patient caring will go the extra mile he is also very innovated and thinks outside of the square. A pleasure to deal with.

19 Shearwater Street
One Tree Point
Colin

Easy going. Didn’t feel pressured.

117 Millennium Way
Waipu
Wilfred

James is the best real estate agent in this area and that is why we chose him, to get the sale done

6 Rakatau Place
Ruakaka
Robert

He worked extremely well with us and our lawyer to make the sale work. a great sense of hummer as well.

42 Waitemata Drive
One Tree Point
Karen Cooper

James and his team were great. The advertising and photos of our house were exceptional. James worked hard to negotiate a positive result.

41 Breton Drive
Waipu
Ian Oosterdijk

Very good communicator. Organised, trust worthy, likeable, and a pleasure to work with.

19 Mamaku Drive
One Tree Point
Carol Tucker

Highly recommend James, he was great to work with and gave us the space we needed to view the property and think about the opportunity

99 The Braigh
Waipu
Adam Welford

James is always thinking outside the square and his vast experience in sales allows him to explore every angle

99 The Braigh
Waipu
Adam Welford

James is always thinking outside the square and his vast experience in sales allows him to explore every angle

54 Shoemaker Road
Waipu
Sarah Budgen

James has an awesome energy when it comes to selling house, he's the kind of guy that acts promptly on request and gets things moving. All our enquiries and requests were met in a timely manner and he provided us with up to date information.

54 Shoemaker Road
Waipu
Sarah Budgen

James has an awesome energy when it comes to selling house, he's the kind of guy that acts promptly on request and gets things moving. All our enquiries and requests were met in a timely manner and he provided us with up to date information.

19 Mamaku Drive
One Tree Point
Dennis Solomon

James was very helpful and professional through the whole process resulting in a successful auction. He went the extra mile for us

Peter

James made it so easy & seamless After having looked on line at various properties for sale around the Marsden Cove Marina area I contacted you on the 7th October 2021 to get more information on the Barbados Way property listed, I was immediately impressed with your easygoing professionalism, because of the ongoing country “lockdown" preventing me from physically inspecting the property I was totally reliant on you, James you made it so easy & seamless from taking me on a virtual “FaceTime” tour of the interior, exterior and me being able to have you point the camera any which way I wanted to have a closer look. As the auction was 20 days after my initial enquiry you advised me to watch an online Zoom auction a week prior to get the feel of an auction void of the excitement generated by a crowded auction room so that I knew beforehand what to expect on my day. On the 27th October I was fortunate to win the auction totally reliant on what I was seeing and hearing on my computer screen. Remembering I still hadn’t physically inspected my new home, so when I arrived with my furniture trucking company you took me on a tour and I couldn’t of been more happier and satisfied that the property was just perfect for me! So James Alexander thank you for your personal professional service. Everything went smoothly and you kept me informed all the way through which could of been a daunting experience in these unusual times our country is experiencing these past two years.

Raechelle

Very easy and agent went above and beyond to help us as we where unable to see the property due to covid lockdown and boarder restrictions.

15 Waitaha Place
Ruakaka
Robin

The entire marketing process was professional and enjoyable. James has thanked me for turning lights on, staging drinks on ice etc.. so it was a fun team effort as well. If you have looked at the after sales video you will see that the team work is solid, genuine and inspiring. The videos James does are gold.

644 Helmsdale Road
Waipu
Jay

James worked well with us. It was a difficult property to market. He did amazing

8 Weka Street
Ruakaka
Lee

We chose James because his marketing style is the best I've seen in the industry. Turns out he works extremely hard to deliver results too.

21 Durham Road
Waipu
Samuel & Chloe

We chose to work with James after seeing the amazing videos he creates when selling properties. We knew this would be ideal for selling our home during the current Covid-19 restrictions in NZ. James and his team created the most amazing, memorable video to capture the rural, family vibe of our home. We were extremely happy with the outcome of the video and advertisement. James was very approachable, friendly and professional throughout the whole selling process and made our first home sale very easy. We really appreciate all the hard work he put in to selling our home.

21 Dune Lake Place
Ruakaka
Wanda Beehre

James was brilliant. Very aware it was my last move. Fantastic video.

21 Barbados Way
One Tree Point
Robyn

It was a very pleasant experience and great to meet James

39 Alex Russell Way
Waipu
John Logan

Knowledgeable competent friendly

Richard

Very professional and did a good job. Just leave him to do his job. He will get the results

2 Ruakaka Ridge View
Ruakaka
Antonia

The whole process went very smoothly.

243 Rosythe Road
Waipu
Theresa

James as always was not only professional and very thorough, he was also fun and made selling the house fun. He created marketing that was more interesting than anything I have ever seen, which was specific to our property’s character. We weren’t just another Number. We will use James again. We sort him out after buying another property from him and he was great. Very focused on getting us a sale and a good price. Thank you James. I Highly recommend James to everyone. Till next time James. See you then.

34 Albany Road
One Tree Point
Brian

James was very willing to help In any way he could

Steve & Rona

Extremely efficient, comprehensive, prompt and personal service

39 Alex Russell Way
Waipu
Colin

James left no stone unturned trying to secure us a successful sale for our property. Highly recommend James if you are thinking of selling your property

Chris & Anita

Professional, honest and has excellent market knowledge. A genuine good guy.

Andrew & Helena

James Alexander in Waipu was excellent. Professional, coaching, proactive - he brought innovative ideas to the marketing and stirred up a storm of an auction following a really solid pre-auction offer. It was really evident that James was working hard to secure best price for the vendors but we could see real care and courtesy going in to the engagement with prospective buyers. James ticked all the boxes.

Stuart & Lloyd

Enthusiastic, honest. I realise he was working for the vendor, but we ended up with a price both were happy with.

Angela and Carl

We found James' communications first class. He was well prepared in every aspect and delivered on all of his commitments.

Milton

James was professional, polite and totally honest in his dealings with me I would highly recommend him to anyone who wishes to sell their home in the Ruakaka area.

Shaun & Raneeta

James is a great guy, super friendly, transparent and was always sensitive to us as the Clients. We loved his creativity towards selling our home and always kept us well informed with what was going on. We had full confidence in James' ability to sell our home and have our interests at heart!!

Thomas & Katherine

Local knowledge, you always get a smile, communication was on the ball and most importantly we felt valued as a customer of James and the local branch at Waipu.

Karen

He has been pleasant and responsive throughout and was quickly successful in securing a buyer for my block.

Deirdre & Brendon

Very engaging with great attention to detail while adding fun to the process.

Glenis

I found James to be very helpful and professional on all levels of his dealings with me in the recent sale of my property

Wilhelm and Susara

Friendly and helpful

Mary-Anne

His communication to us was excellent. He went the extra mile.

Cam

James was super helpful all through the process, and made everything easy for us.

Ashok & Priyanka

He’s easy to approach person, friendly and makes the other person feel comfortable while telling their own requirements.

Helen & Ryan

Great service, easy to deal with. Knows his stuff.

Brett & Maggie

James puts in the extra effort to get the job done.

Emily & Fraser

Very good at his job. Builds a good relationship with his clients, honest and very prompt communication and just a good smooth talker!!

Brett & Maggie

Great result and great service.

Blair & Melissa

James positive attitude and hard work within a short deadline to get the price we needed.

Richard & Heather

From the start we were impressed by James’ professionalism, courtesy, honesty and total dedication. He was always available to answer any queries and we truly appreciate the time he put in to secure our sale. Using James and the team from Ray White, ensured our home was marketed in a way that ensured a very satisfying result for us. We have found his personal and professional ethics to be exceptional and we take great pleasure in recommending him to anyone who is either buying or selling. Thanks James for selling our property

Michael & Anne

Lived up to his reputation.

Chris & Tracey

James was professional and courteous to our request for contact and updates and gave us really good pointers on how to get the best from our staging. Was excellent from start to finish.

Ralph & Kathy

They were always enthusiastic & keen to help.

Seong

Friendly, prompt response.

Russell & Danielle

Very efficient. Had a contract on our house within a week.

Gabby & Matteo

James has sold a number of my houses and it’s always been an amazing outcome over and above what I expected. He is professional, articulate, intelligent, open minded, a lateral thinker and most of all gets the job done without any fluffing around.

David & Christina

James was direct and didn't need to talk himself up , he just did the job.He always answered my emails within a short space of time. I have sold 3 properties with Ray White this year and have been happy with each agent I have used.

Keely & Larnia

James was helpful, thorough and professional.

Ralph

James was always enthusiastic polite.

Vevean & Roxanne

Prompt replies and honest.

Nikki

Very good advice and gets the job done fast. Great service.

Colin & Deborah

He was very reliable and did what he said he would do. We found him great to deal with and I appreciated the way that he interacted with my husband who has had a stroke and has limited speech.

Steve

James has now been involved in 3 property sales in my family over the last 2 years. He has consistently achieved over and above on all levels from our perspective and I rate him at the very top of his profession.

Brian

James has a friendly, pleasant nature and is easy to deal with.

Troy & Mary-Rose

We received excellent customer service, a really good, on to it real estate agent and a quick sale!

Christine and Trevor

A great salesman who had everything at his fingertips, a very good communicator.

Craig

James was very up front in his estimation of our property. He was great at communicating and keeping us in the loop. Ultimately, James got us a great price for our property in Rotorua.

Tania

Great service, very helpful.

Ngaira Harker

James was the third real estate agent I met . I was very nervous about the process of selling my house and wanted someone who understood my house and its potential. On first meeting James was awesome , he was very supportive of my needs and kept the process really transparent and positive. He provided me with great options in selling and did not push me into making any decisions. He was very organised providing me with up-to-date information that was really helpful in deciding on my selling approach. The open homes were well run and he took every opportunity to ensure people viewed the house. A really nice person who I felt wanted the best for me and I felt really supported in the process.

Francois & Anne-Sophie

Always very helpful, answers quickly to emails, texts or calls. Friendly and respectful.

Anna

James is s very approachable, professional agent! A genuine nice guy to deal with.

Ann

If you require an honest, forthright agent with a terrific personality to sell your house, choose James Alexander. The time he spent advising us was beyond our expectations. My house was sold within 10 days. He even found me another house within a week. Thank you very much. James.

Raymond

"One recognises a professional by their performance. In this James is easy to recognise. With the strict conditions we negotiated on the sale of our property he planned and executed the sales process in a fast and well communicated way. Every step was done with attention to detail from seeing the value of the property, showcasing this, pitching it to the right people and right through to getting the offers on the table. Not just the joy of a good sale but also of watching a job professionally executed."

Marlon

“I Have really enjoyed getting to know James and have found his professionalism, attention to detail and great communication skills to be a real breath of fresh air. He made the sale of my property an easy, fuss-free, process and I wouldn’t hesitate to recommend him to family and friends. In fact I already have!”

Ma & Jereme

After a number of open homes and failed vendor/real estate agent negotiations, we've finally met James! We found him very sincere and 'person centered'. As first home buyers, my partner and I felt we were rushed to meet deadlines or raise a higher price against other offers (by other agents). Some were more of a 'dealer' - fortunately, James was very approachable and transparent. Talking to him feels like we are actually buying our first home (which is really exciting) rather than doing a business transaction which is impersonal and rudimentary.

Auckland
Anthony B

James sold my tenanted property in Rotorua by negotiation and without a marketing campaign by working through his list of potential buyers and undertaking a few cold calls to people he believed would be interested in the property. Over a long period of negotiation and with hard work and persistence from James, the buyer and I agreed on the deal. James is a credit to the real estate profession and has my recommendation.

Laura Smith

I recently purchased a house that James was selling. On first meeting he was very approachable. As a first home buyer I didn’t know anything about buying a house (even how to make an offer). James helped guide me though this whole process. His friendliness, helpfulness and availability made the buying process easier. I will recommend James to all buyers and purchasers.

Sheryl Thomson

I would like to commend James Alexander for his professionalism, and exceptional marketing in the quick sale of my Mum’s estate. He communicated well over the whole process, taking whatever time was required in answering our questions, and keeping us well informed of the progress and interest that was generated. James gave excellent advice in how best to market the property to give the best advertising coverage and presentation. The results were really pleasing to us. I would thoroughly recommend James to anyone as an agent that will act in your best interests in achieving a satisfactory result in the sale of your property.

Frances and Gilbert Russ

From the moment we met James we felt we could trust his genuine, friendly nature. He was open and honest about our property and showed imagination and integrity with his marketing plan. During the negotiation stage he was efficient and business-like culminating in a successful sale. We were very happy with the outcome, turning what can sometimes be an anxious situation into a rewarding experience. You can trust James to do this for you too.

Sian

James communicated really well, and was constantly following up and checking in to make sure things went smoothly.

Frances and Gilbert

James was honest and authentic in his dealings and extremely likeable.

Terry and Joce

James communicated well and we always felt he had our best interests as a focus. He handled our property auction very capably.

Gilbert & Frances

James was honest and authentic in his dealings and extremely likeable.

Te Hia & Sharne

James was excellent to deal with. Friendly, approachable, informative and a good knowledge of the market.

Alaric & Petcharaporn

James was very helpful and professional. I have already recommended James to friends who are looking to purchase a house.

Ruth

James was always pleasant to dealt with and came across as a straight up guy.

Nathalie & Rowan

James is approachable and friendly. He answers any queries in a timely manner and communicates clearly.

Mark & Sarah

James was great to deal with. Energetic and followed up on all leads resulting in a quick sale. Kept us informed of progress at all times and never made us feel that he was too busy to give 100% for us and our property. Would gladly recommend him.

Colleen

James kept me informed all through the selling procedure and was very considerate of my situation.

Sue

Very personable, efficient and organised. It was a trouble free purchase.

Gabby

James is very competent at selling houses, simple as that. He's thorough and charming and knows his stuff which always manages to get a good sale.

Ross & Cherry

James was superb with all aspects of our sale and was a great auctioneer. Many thanks to all of you at Ray White.

Scott & Leigh

James listens and is very efficient with communication. He is organised and marketed the property beautifully to emphasize its best features. He had enthusiasm, came across as genuine and worked with motivation and energy. Thanks James.

David & Rina

Always keen to help, full of enthusiasm and listened well.

Richard & Jan

James is passionate, motivated, very helpful & a fabulous listener. He went the extra mile for us.

Awards



  • 2024/2025 - Premier Performer
  • 2023/2024 - Tony Fountain Auction Excellence
  • 2023/2024 - Elite Performer
  • 2023/2024 - Premier Performer
  • 2022/2023 - Elite Performer
  • 2022/2023 - Premier Performer
  • 2021/2022 - Elite Performer
  • 2021/2022 - Premier Performer
    • 2020/2021 - Premier Performer
    • 2018/2019 - Premier Performer
    • 2017/2018 - Premier Performer
    • 2017 - Elite Performer (NZ)
    • 2016 - Premier Performer (NZ)

James's Listings