December Sales Surge to Record Highs

Sales Lift

Ray White New Zealand achieved property sales in excess of $600 million in the month of December 2013 which is the largest ever December result for the Company. 

December 2013 results are 34% ahead of December 2012 and 18% ahead of last month’s sales. 

Carey Smith, Chief Executive of Ray White, said that there continued to be strong demand right up until the Christmas period this year and the concentration of sales was still evident in Auckland and Christchurch were the company achieved record sales volumes.

The recent introduction of the LVR changes put into place by the Reserve Bank have had minor impact on the ability of first home buyers to purchase property and this has mainly been seen in the markets where first home buyers are seeking property.  There has been a further lift in the average sale price which has lifted to above $500,000 and this is a 6% rise for December.  Overall there was an increase of controlled stock by 1% on last December’s total listings with the Company securing over 1,100 controlled appointments this December.

The top five offices produced a record result, collectively completing $215 million in released sales averaging over $40 million.  These offices included Ray White Auckland Commercial,  Ray White City ApartmentsRay White HowickRay White Ponsonby, and Ray White Remuera.   The Northland zone continues to show year on year increases with the growth of the Ray White Group throughout the region with Ray White Warkworth completing $7.7 million in sales and also a strong month was had by Ray White Whangarei with $6.3 million in sales.  

In Auckland, outside of the top five businesses, Ray White Broadway, Ray White Kohimarama, Ray White Pinehill, and Ray White Mission Bay all completed over $12 million in sales. The central North Island saw Ray White Hamilton secure over $10 million in released sales with Ray White Te Awamutu and Ray White Papamoa having good months. The lower North Island was lead by Ray White Whanganui with Ray White Palmerston North also having good sales above $4.5 million. The upper South Island saw Ray White Richmond complete $11.6 million in sales. The top office in Canterbury was Ray White MetroRay White Rolleston and Ray White Full Circle also completing good sales for the month. The lower South Island saw Queenstown complete over $12 million in sales with Ray White Dunedin and Ray White Wanaka both having well above average months. 

The Ray White Group in New Zealand has completed its most successful year with property sales totalling $6.911 billion during 2013.  In addition to this the Group has opened 16 new offices, increased marketshare and has been appointed to record numbers of property listings through the 135 office network.

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