During the last three weeks Ray White has been in the process of making subtle changes to the presentation of their media.
The first point of difference is the repositioning of the Ray White logo to the top of the page and the reduction of the amount of gutter used in each property advertisement. This in turn has allowed the photo content of each property to increase and gives higher definition in each of the display advertisements between properties. This has enabled the advertising text to now be clearer and gives more free text for the salesperson to describe the property’s benefits. The overall impact of the new advertising layout has been well received by vendors and also, more importantly, buyers.
Leading Ray White salesperson Steen Nielsen made the comment that the advertising has definitely brought a greater response since we have increased the photo content. He went on to say that vendors have been very pleased with the media presentation of their property and this adds value to the marketing of each property.
The subtle media changes have also been integrated across the Ray White national website and the 133 local websites. The recent introduction of Walk Score and Neighbourhood Comments have also been well received, as it is a further application which enhances the rich content that Ray White provides for those considering purchasing real estate across New Zealand.
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