The Ray White Group has surpassed over 1.1 million views in one month of their properties on Trade Me. Ray White is the first real estate company to surpass this mark, with average on 585 views per property. In addition to this, the Ray White Group also received over 6,500 emails enquiries on their properties during the month an average of over 300 per working day.
Ray White can attribute a high degree of its marketing success rate directly from Trade Me. Our partnership with Trade Me Property is developed on the basis that their real estate website receives in excess of 2.5 times the amount of any other composite website and 5 times the amount of any individual agency website. Ray White has 100% of their stock with Trade Me and this provides Ray White vendors with a far greater exposure than any other individual real estate company in New Zealand.
Trade Me Property has a average visitor length of 21 minutes, with the highest from any individual agency being a mere 5 minutes. This gives further emphasis to Ray White in regards to their properties exposure and the relevant display information.
Complimentary to Trade Me Property is Ray White’s national site www.raywhite.co.nz. This provides the user with integrated industry news together with 14,500 properties that all have satellite and hybrid mapping and fully featured photography which is enhanced by the slideshow display format. The value of our national site is further enhanced through the 131 individual Ray White office sites which provide detailed information at a local level.
Ray White has developed a complete web strategy which offers vendors and also purchasers the greatest audience of any New Zealand real estate company. Each property that is listed through Ray White receives automatic listing on Trade Me Property, raywhite.com, raywhite.co.nz and the local office website. This exposes Ray White properties to in excess of 1.125 million unique browsers per month, which is 6 times our nearest national competitor.
Trade me is recognised as the clear leader for online Real Estate marketing. Ray White is the number 1 Real Estate company on Trade Me.