The Ray White Group announced earlier this month that it has signed a strategic partnership agreement to market all of its residential, commercial and rural real estate listings in New Zealand, Australia and Indonesia in the Chinese language exclusively on Juwai.com, the No. 1 Chinese international property portal.
This is a significant strengthening of the existing ties between Ray White and Juwai.com. Besides tying Ray White exclusively to Juwai.com, it provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.
Juwai.com now has Chinese-language marketing partnerships with each of the four largest real estate networks in Australia and New Zealand to be the exclusive portal marketing their listings in Chinese – Ray White having the largest network of offices across the region.
Carey Smith, CEO of Ray White New Zealand, says this agreement makes Juwai.com an exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country. “China is New Zealand’s largest source of offshore property buyers, with 25 per cent of all offshore sales… We will channel all of our China marketing efforts through Juwai.com, because it is the leader in audience, product and results” he said.
With 1.5 million users, Juwai.com has the biggest audience and has been the market leader in online real estate since 2010. Baidu, China’s online search giant, gives Juwai.com a page rank of four, but gives myfun.com.au and soufun’s international property website together a combined page rank of only two.
“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price” Mr Smith explains.
Andrew Taylor, co-CEO of Juwai.com, said: “This is another example of Ray White’s innovative leadership in the real estate industry. While the majority of our consumers are in China, we are also the preferred Chinese site for Chinese speakers residing in New Zealand.”
Over the past year, New Zealand moved up the ranks with Chinese buyers, from their 10th most popular country to their fifth most popular. That’s the biggest improvement of any of the top 10 countries. “We see sustained and growing interest in New Zealand by Chinese buyers. Queenstown is one of the top three destinations for Chinese property enquiries in the country” says Mr Taylor.
The Ray White network’s listings went live on Juwai.com as of 1 September 2014. In addition to the basic listing package, Juwai.com provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.