Steve Brennan and Winnie Leung recently opened their new Ray White Forrest Hill franchise office in Auckland’s North Shore. Sitting high on the ridge with a major arterial road at their door, it made sense to take advantage of the high profile location so they decided to install a 42 inch commercial display screen from Digi Screens.
We all know how compelling it is to look at a moving screen, and passing foot and road traffic can’t help but be drawn to large bright property photos and videos constantly changing in agency windows. “As a business owner, I know this is a very good investment. It achieves a number of things for us. While actively promoting the properties we are selling, it also assist our team with listings – by showing our customers the kind of superior service we can offer… We’re already noticing that these screens literally act like a magnet to people who are both looking to buy and to sell” says Phil Horrobin, Ray White Franchise owner in Broadway, Parnell and Epsom who already utilises the technology. With this in mind Steve and Winnie decided on installing their own digital display in their entrance-way to grab the attention of passing traffic.
Steve and Winnie are thrilled with their new marketing tool and wasted no time in displaying their agents’ profiles and listings on the new screens. Fortunately the Digi Screens software automatically loads their property listings through to the display from their internal management system – ensuring that the displays are always up to date for their customers, and Steve and Winnie say the process has been effortless. Another great benefit they tell us has been that they are now able to utilise the television in the meeting area to display listings and other Ray White information.
Over the last 12 months we have seen many new Ray White offices adopting digital signage solutions. “Many offices install the screens to modernise cluttered and sometimes dated window displays” says Leonie Smits of Digi Screens – who installed the Forrest Hill display. “By offering their vendors a high-end service, it can also give the agency an advantage in an otherwise competitive market. Its a win/win strategy for the agency and vendor – as the time and significant cost of producing window cards can now be eliminated with a fully automated feed updating listings every 30 minutes on these high-tech, high-profile screens.”
“We’re really proud of the uptake from our businesses of this technology. It is a wonderful way for our agents to professionally present their vendors properties and we’re already seeing increased attention in the properties featured on the screens.” says Graeme Fraser, Auckland Business Performance Manager for Ray White New Zealand.